161 Case Studies
A WhatsApp Case Study
Bluewud, an online furniture and decor company based in Noida, was founded by entrepreneur Abhinav Singh in 2015. As the business grew, Bluewud needed a seamless way to connect with large numbers of customers, since SMS was too intrusive and email was not checked regularly. The company turned to WhatsApp and started using the WhatsApp Business app in mid-2018 for customer interaction, product sharing, and support.
With WhatsApp Business, Bluewud used features such as verified business profiles, quick replies, automated greetings, away messages, messaging statistics, and desktop access to improve communication and service. According to the case study, this helped Bluewud grow almost 70-100 percent year-on-year. Bluewud expects to continue on this growth path over the next five years with WhatsApp Business as a trusted communication tool.
Abhinav Singh
Bluewud