161 Case Studies
Case Study: Avikalp builds trust and handles 4x more customers with WhatsApp Business
A WhatsApp Case Study
Avikalp - Customer Case Study
Avikalp, founded by Saurabh Mittal and his wife Khushbu in 2017, sells wallpapers, murals, decals, and borders after Saurabh struggled to find high-quality designer 3D wallpaper locally. As the business grew across online marketplaces and its own e-commerce site, Avikalp needed a way to build trust with potential customers and manage inquiries more effectively. The vendor used was WhatsApp, specifically the WhatsApp Business app.
With WhatsApp Business, Avikalp added a business profile to improve credibility, used quick replies to respond faster, and set greeting messages to acknowledge customers at any time. According to Saurabh, WhatsApp helped increase conversions and enabled the team to handle more customers on the platform, boosting capacity to about four times their previous level on regular WhatsApp.
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Avikalp
Saurabh Mittal
Avikalp