161 Case Studies
A WhatsApp Case Study
AUM Healthy Apparel, an activewear brand from Bali, Indonesia, needed a better way to manage growing customer interactions and the production of 500 made-to-order pieces each month. As demand increased, the team turned to WhatsApp and the WhatsApp Business app to organize communications and keep up with individual and wholesale orders.
With the WhatsApp Business app, AUM Healthy Apparel standardized customer engagement using business profiles and labels to track new customers, pending payments, and repeat orders. The result was more responsive service, 20% higher sales, and 90% of all orders coming through WhatsApp.
Ni Made Dwi Agam Armini
AUM Healthy Apparel