Case Study: Asomkriti boosts conversation rate and customer retention with WhatsApp Business

Asomkriti - Customer Case Study

Asomkriti is an e-commerce platform founded by Indu Wary to sell handloom and handicraft products from Northeast India, including mekhela chadar, tribal jewelry, bamboo handbags, stoles, and dupattas. The business needed a cost-effective way to stay in active contact with customers, improve trust, and support sales without offering 24/7 customer service.

Using WhatsApp Business, Asomkriti automated key customer interactions with features like customized and automated messages to handle multiple queries and acknowledge messages outside business hours. The results were strong: WhatsApp became a major sales channel, contributing 41% of business through reseller and direct customer orders, while WhatsApp Business helped drive a 50% increase in conversation rate and an 80% retention rate.

Asomkriti

Indu Wary

Asomkriti