Case Study: Apni Roti delivers fresh meals to 150,000 people with WhatsApp

Apni Roti - Customer Case Study

Apni Roti, founded by Bikash Agarwal in Kolkata, set out to address a basic challenge: many people on the streets of India were going hungry, and he wanted to provide hot, fresh, hygienic meals rather than leftover food. To coordinate its growing volunteer network and daily operations, the organization used WhatsApp.

With WhatsApp, Apni Roti streamlined communication through a dedicated “Apni Roti Squad” group, shared live van locations, and collected itinerary suggestions from volunteers to improve route planning. The approach helped the initiative scale quickly, reaching 150,000 people in Kolkata in just four months, while also enabling the team to engage volunteers effectively and hear directly from supporters via WhatsApp.

Apni Roti

Vikash Agarwal

Apni Roti