Case Study: Anja Furniture Living boosts sales and customer reach with WhatsApp Business

Anja Furniture Living - Customer Case Study

Anja Furniture Living, a furniture label from Jepara, Indonesia, was looking to turn growing interest in its handcrafted teak and mahogany pieces into a more reliable sales process. As inquiries came in from customers across Indonesia and overseas, the team needed a simple way to respond quickly and make sure no potential buyer was missed, so they turned to WhatsApp Business.

Using the WhatsApp Business app, Anja Furniture Living centralized customer communication, used away messages to handle different time zones, and added a business profile to build trust with international buyers. The result was strong conversion performance, with Anja reporting that 75% of customers who contacted the business went on to make a purchase, helping increase orders for both the company and the local carpenters it works with.

Anja Furniture Living