161 Case Studies
Case Study: Animus Travel grows customer engagement with WhatsApp Business
A WhatsApp Case Study
Animus Travel - Customer Case Study
Animus Travel is a travel business founded by twin brothers Marc and Sascha Bell in Altrip, Germany, that organizes overseas vacations for high school graduates. The company’s email-based booking process was too slow, causing delays that could lead to higher prices or missed deals, so they looked for a faster way to communicate with young customers.
To solve this, Animus Travel switched customer interactions to the WhatsApp Business app in April 2018. Using WhatsApp’s quick replies and away messages, the team now handles around 100 inquiries a day and can connect with about 1,000 students at once during peak season. Since adopting WhatsApp, Animus Travel has grown its customer base by 30%, while also making pre-trip communication much faster and more efficient.
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Animus Travel
Sascha Bell
Animus Travel