161 Case Studies
A WhatsApp Case Study
Akshayakalpa, a Bengaluru-based social enterprise focused on revitalizing sustainable farming and dairy practices, needed an easier way to manage growing customer interactions as direct selling became a major part of its business. To support inquiries such as order status, order changes, and general questions, the company turned to the WhatsApp Business app.
Using the WhatsApp Business app on its website chat button, Akshayakalpa streamlined customer support with features like labels and quick replies. The solution helped the team respond faster and improved service efficiency, with WhatsApp Business app contributing 10% of overall business within just a few months of adoption.
Zakir Sunasara
Growth Marketing Manager