161 Case Studies
Case Study: Ahaguru doubles yearly growth and improves student support with WhatsApp Business App
A WhatsApp Case Study
Ahaguru - Customer Case Study
AhaGuru is a Chennai-based education technology company founded by Gomathi S and Dr. Balaji Sampath to make math and science easier for school students. Its challenge was to move beyond rote-learning coaching and help students build confidence through concept-based learning, while also keeping parents informed about progress and new offerings. AhaGuru used the WhatsApp Business App to support these communication needs.
With WhatsApp, AhaGuru updated parents about products and student progress, used groups to communicate with students, tracked learning, and quickly answered doubts. The result was stronger engagement and positive reviews, and the company said its business has doubled every year since using the app. Over three years, revenue grew from Rs 70 lakh to Rs 6 crore, showing a significant measurable impact from using WhatsApp.
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Ahaguru
Gomathi Dhamodharan
Director