Case Study: PlayOJO achieves more engaging player onboarding and higher retention with Whatfix

PlayOJO Reimagines Customer Onboarding and Gaming Experience with Whatfix

PlayOJO, an online casino and gaming platform, needed a more personalized and scalable way to onboard players and explain its features. Its old static slideshow approach created drop-offs, didn’t address pain points like verification document uploads, and required IT support for updates. PlayOJO turned to Whatfix’s digital adoption platform to improve user onboarding and engagement.

Whatfix helped PlayOJO deliver guided in-app flows, pop-ups, beacons, self-help, and targeted promotions for features like “Hot or Cold” and daily “Kickers.” The results included 500,000 users engaging with in-app flows in six months, 25,000 support tickets eliminated year over year, and 62,000 users engaging with the “Hot or Cold explained” flow. PlayOJO also saw a 40% uplift in opt-ins for one promotion and a 165% increase in times played plus a 154% increase in completion after onboarding changes powered by Whatfix.

PlayOJO

Dylan Rozario

Digital Marketing Executive