Case Study: Maxwell Health reduces 25,000+ support queries with Whatfix

Maxwell Health Triumphs With Whatfix Reducing 25,000+ Support Queries

Maxwell Health is a benefits and HR technology platform serving small to mid-sized employers with a marketplace, benefits administration and a mobile app, used by over 100,000 people and backed by more than $70M in venture funding. Rapid product updates and fast growth created a challenge: the company needed a low‑overhead way to deliver up‑to‑date, easily digestible tutorials and onboarding to a growing customer base while maintaining real‑time support and high satisfaction.

Maxwell implemented Whatfix to create interactive, in‑app walkthroughs and embeddable slideshows, building about 67 guides to enable step‑by‑step self‑service. The solution let multiple clients get real‑time help simultaneously, cut support tickets significantly (25,000+ queries resolved and roughly 15% fewer queries per month), and boosted customer satisfaction without adding support headcount.

Maxwell Health

Abigail Albright

Director EPM