Case Study: Wipro achieves global sales enablement and boosts sales efficiency with Whatfix

How Wipro Enables Its Sales Representatives Globally With Whatfix

Wipro, a global IT and consulting leader with over 160,000 employees, faced the challenge of enabling a massive, fast-growing sales organization spread across six continents. Sales reps relied on multiple applications (Trace CRM, Catalyst KM and Interact Sales Portal), and Wipro needed a more effective, technology-driven way to boost productivity and eliminate delays that reduce selling time.

Wipro chose Whatfix for its code-free, interactive content, broad widget set and fast ROI. Whatfix delivered in-app walkthroughs, task lists, scheduled alerts and auto-generated multilingual formats, becoming a central self-help hub that reduced retraining and support costs, cut time spent navigating systems, and improved sales efficiency—especially for non-native English speakers.

Wipro

Swarup Shastri

Head of Sales Systems, Global Sales Enablement