Case Study: Grifols achieves higher Salesforce adoption and faster sales enablement with Whatfix

Grifols saves $107,000 and cuts Salesforce support by 22% with Whatfix

Grifols, a global pharmaceutical company, faced a challenge with low Salesforce adoption among its 250-person biopharma sales team. Their highly customized Salesforce configuration was difficult for users to navigate, which hurt sales productivity and created a heavy support burden for the CRM training team. The vendor, Whatfix, provided a solution using its no-code digital adoption platform to deliver in-app guidance and support directly within Salesforce.

The solution implemented by Whatfix provided interactive, step-by-step in-app guidance that enabled sellers to navigate complex processes without leaving Salesforce. This resulted in a 3x return on its Salesforce investment, saving over $107,000 and eliminating 400+ hours on training and support. Whatfix also helped reduce CRM support cases by 22%, increased Salesforce adoption, and empowered sellers to close more sales opportunities.

Grifols