Case Study: Marketboomer achieves scalable customer adoption with Whatfix

Customer Onboarding and Adoption Boom at Leading Hospitality Software Provider

Marketboomer, a cloud-based digital procurement software provider for hospitality buyers and suppliers across 12 countries, needed a more scalable way to train a wide range of users on its PurchasePlus platform. Its traditional in-person and remote onboarding methods were difficult to manage globally, especially as customers changed roles and COVID halted travel.

Marketboomer implemented Whatfix’s DAP to deliver contextual, in-app guidance, self-help content, tooltips, task lists, and step-by-step support inside PurchasePlus. With Whatfix, Marketboomer expanded digital training across multiple regions, improved customer onboarding and adoption, and achieved a reported 6x ROI from its DAP investment.

Marketboomer

Drew Nixon

Head of Customer Success