Case Study: 451 Research achieves increased platform adoption and faster research discovery with Whatfix

451 Increased Adoption Of Its Research Platform With Whatfix

451 Research is a global research and advisory firm with 100+ analysts and research organized into 13 Channels. Its purpose-built publishing platform held a large repository of reports and articles, but customers struggled to find relevant content quickly—hurting self-service adoption and overall user experience—and the CIO identified a need for more in-app guidance to drive platform and feature usage.

Whatfix implemented targeted in-app user journeys using advanced search filter guidance, category explanations, best-practice discovery tips, walkthroughs, embedded PDF tooltips, beacons and self-service widgets. The JS-embed integration was quick, Professional Services helped create user-centric content, and the result was faster content discovery, higher platform adoption and a noticeably improved end-user experience; 451 now plans to expand personalization and curated research guidance.

451 Research

Aaron St. George

Chief Innovation Officer