Case Study: FatCat Strategies achieves 17X ROI on Meta with WhatConverts

Social Isn’t Dead – North Carolina Agency Earns 17X ROI on Meta

FatCat Strategies, a North Carolina agency serving home improvement contractors, wanted to prove the value of social media for a bathroom remodeling client that was hesitant to invest much budget in the channel. Using WhatConverts, the agency needed to generate high-quality leads, track revenue, and gather insights to justify future ad spend.

With WhatConverts, FatCat Strategies ran a targeted Facebook campaign, tracked leads and sales value, and used the data to optimize performance. The $2,500 trial produced 30 qualified leads and more than $43,000 in sales, delivering over 17X ROI and leading the client to increase its social media budget by 60%.

FatCat Strategies