Case Study: Sparo Marketing builds client trust and proves ROI with WhatConverts

How WhatConverts Helped Sparo Defend Results

Sparo Marketing, a boutique digital agency in the hospitality, events, and leisure space, needed a way to prove the value of its paid campaigns to a skeptical event space rental client. The client questioned whether ads were truly driving leads, and Sparo needed clearer attribution without replacing the client’s existing CRM.

Using WhatConverts, Sparo Marketing gained precise lead attribution across channels, detailed lead quality insights, and customer journey reporting to connect clicks to conversions. With the platform, Sparo showed that 70–80% of the client’s leads came from its paid campaigns, uncovered missed sales opportunities, and improved conversion rates while boosting client trust and retention.

Sparo Marketing

Molly Lopez

Founder