Case Study: Midsummer Agency drives $18M in revenue with WhatConverts

How to Turn a $2M PPC Budget into $18M Earned Revenue

Midsummer Agency, a retail/eCommerce agency for a luxury home and garden decor brand, was managing more than $2 million in annual Google and Bing Ads spend. Their challenge was attribution gaps across a complex mix of e-commerce purchases, phone call leads, and other conversions, making it difficult to identify the highest-performing campaigns and reduce wasted spend.

Using WhatConverts, Midsummer Agency gained precise cross-channel attribution and richer lead data to tie calls and other conversions back to specific campaigns. With better reporting and automated optimization insights, they shifted budget toward top performers and improved efficiency, driving $18 million in revenue from paid media, a 6% increase in transactions, and 5% growth in revenue year over year.

Midsummer Agency