Case Study: Profit Roofing Systems achieves 12.4X ROAS with WhatConverts

How to Train the Algorithm, Wins 12.4X ROAS

Profit Roofing Systems, a roofing services agency, needed a better way to improve lead quality and scale Google Ads Smart Bidding without wasting budget on low-value leads. They turned to WhatConverts to better track lead value and train Google’s algorithm toward more quotable prospects.

Using WhatConverts, Profit Roofing Systems connected CRM data like appointment status and quote value, then sent only quotable leads to Google Ads as conversions. With this approach, the agency achieved a 12.4X ROAS, a 57% increase in revenue, and a 19% higher average quote value, while also generating 21% more qualified leads and 60% fewer unqualified leads.

Profit Roofing Systems