Case Study: Gumpo helps a UK Medical Weight Loss Provider achieve 336% more leads with WhatConverts

How to Earn 336% More Leads from a Dying PPC Campaign

Gumpo worked with a UK medical weight loss provider whose PPC performance had sharply declined in late 2023. Lead volume and quality dropped while CPA rose, prompting the client to seek a way to rebuild campaign profitability using WhatConverts.

Using WhatConverts, Gumpo restructured the account around high-performing search terms, improved location-specific landing pages, and trained bidding on qualified leads instead of generic clicks. The result was a 336% increase in unique lead submissions, a 293% rise in qualified calls, and a 78% reduction in CPA in just three months.

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