Case Study: Digital Marketing Agency boosts lead quality and ROI with WhatConverts

How three agencies went beyond basic call tracking with WhatConverts to boost lead quality, optimize ads, and drive record-breaking ROI

Digital Marketing Agency, an agency customer of WhatConverts, needed to move beyond basic call tracking and deal with fragmented lead data, unclear lead quality, and limited visibility into which marketing efforts were actually driving revenue. They had been using call tracking, but wanted a better way to understand leads across calls, forms, chats, and purchases, and to identify which ones were truly valuable.

WhatConverts solved this by centralizing all leads in one Lead Manager, adding lead qualification and value tracking, and helping the agency use lead data to optimize Google Ads toward higher-quality conversions. With WhatConverts, the agency saw stronger ROI, improved lead quality insights, and better ad performance, including results like a 12.4X ROAS, a 57% increase in revenue, 21% more qualified leads, and 60% fewer low-quality leads across the case study’s agencies.