Case Study: Five Star Commerce Slashes CPA and Scales PPC Growth with WhatConverts

How Five Star Commerce Slashed CPA by 40% and Scaled Their Agency

Five Star Commerce, an Amazon ads consultancy, was struggling with unreliable conversion tracking and low-quality lead data as it tried to scale beyond Upwork. The company needed a better way to understand which leads were real and which campaigns were actually driving business, so it turned to WhatConverts for more accurate lead tracking and conversion visibility.

Using WhatConverts with Acuity Scheduling and Zapier, Five Star Commerce captured lead data, qualified calls and bookings, and sent only verified conversions back to Google Ads and Microsoft Ads. With WhatConverts, the agency cut cost per conversion from about $250 to $150 at peak performance, doubled ad spend from roughly $8K–$10K to more than $20K per quarter, and increased PPC-driven new business from about 15% to 80%–90%.

Five Star Commerce