Case Study: Engineered Media boosts ROI and proves supplier-funded sales with WhatConverts

How Engineered Media Proved ROI to Product Suppliers—Fueling a 2,864% Growth in Marketing Returns

Engineered Media, a South Africa-based digital agency serving an e-commerce camera retailer, needed a better way to prove the value of supplier-funded marketing campaigns. With products co-funded by brands like Sony and Canon, the team struggled to show which ads actually drove sales, making it hard to secure continued budget and demonstrate ROI. They used WhatConverts to move beyond basic traffic and lead tracking and connect marketing activity to real revenue.

With WhatConverts, Engineered Media integrated sales data with ad and e-commerce platforms, tracked campaign IDs by supplier, and reported revenue back to each brand. This enabled more precise attribution, an automated optimization loop for better lead quality, and stronger performance reporting. As a result, Engineered Media delivered a 100X increase in PPC conversion value, grew PPC ROI by 2,864%, helped secure a 241% budget increase from Sony, and improved lead quality by 58%, with 94% of leads becoming quotable.

Engineered Media