Case Study: Collideascope 3Xes Qualified Leads with WhatConverts

How Collideascope 3Xed Qualified Leads and Cut CPL by 61%

Collideascope, an agency working with a $50M home improvement retailer in the Home Services industry, needed a better way to prove ROI and identify which leads were actually turning into sales. Their Google Ads program generated traffic, but the team lacked visibility into call quality and quote requests, making it difficult to optimize spend or justify bigger budgets.

Using WhatConverts, Collideascope built a real-time feedback loop that tracked calls, forms, and chats across six locations and sent only qualified leads back to Google Ads for optimization. With WhatConverts, the client increased qualified leads by 250%, cut cost per lead by 61% (from $98 to $38), and reduced monthly Google Ads spend by 8%, while also helping drive a 12% year-over-year increase in cash-register sales.

Collideascope