Case Study: Coastal Reign achieves 7x ROAS with WhatConverts

eCommerce Store Unlocks 7x ROAS with Lead-Level Attribution

Coastal Reign, a custom clothing eCommerce company, wanted clearer insight into which marketing channels were actually driving revenue. Although sales were strong, the team struggled with attribution gaps and couldn’t reliably tell what source led to each transaction, whether leads were new or repeat customers, or how to analyze performance at the individual lead level. They turned to WhatConverts to replace vague, aggregate reporting with more transparent marketing data.

With WhatConverts, Coastal Reign gained lead-level attribution, source/medium reporting, customer journey visibility, and the ability to compare new versus repeat customers. This helped them identify how channels worked together across the buying journey and make smarter budget decisions. As a result, Coastal Reign achieved 7x ROAS, doubled ad spend every month, and surpassed historic revenue goals with help from WhatConverts.

Coastal Reign