Case Study: Distribute Digital achieves smarter PPC optimization with WhatConverts

Distribute Digital Combines Clever Metrics with Unsiloed Data for PPC Win

Distribute Digital, a UK-based performance marketing agency, needed a better way to prove PPC value for an auto repair client. While leads were coming in efficiently, the team couldn’t see which ones actually turned into booked appointments, making it hard to judge lead quality, optimize campaigns, or show true business impact. They used WhatConverts to connect lead data with real outcomes.

With WhatConverts, Distribute Digital matched leads to appointments, assigned booked jobs a custom value, and sent that data back into Google Ads. This gave them visibility into cost per job booked, jobs booked by campaign and keyword, and actual conversion rates, helping them shift budget toward higher-performing campaigns and vehicle types. The result was smarter optimization, stronger client trust, and more transparent reporting tied to real revenue outcomes.

Distribute Digital

Ivan

PPC Manager