Case Study: aptDigital Achieves 7X ROI with WhatConverts

Data-Driven Marketing Agency's In the Weeds Methods Win 7X ROI

aptDigital, a marketing agency serving home services clients, needed a better way to close attribution gaps and prove the value of each marketing channel for an appliance repair customer. They used WhatConverts to track leads and connect marketing performance to revenue, so they could see which channels were generating quality calls and booked jobs.

With WhatConverts feeding lead data into aptDigital’s business intelligence system, the agency was able to report booking rate, cost per acquisition, and channel ROI with much greater precision. This helped drive major results, including a 7X average monthly ROI, turning a $3,500 ad spend increase into $30,000 in additional revenue, and helping one client grow from one truck to five trucks in a year.

aptDigital