Case Study: Atomic Marketing uncovers 2,567% ROAS with WhatConverts

Atomic Marketing used deeper insights to validate strategy, optimize budget, and strengthen long-term client relationships

Atomic Marketing, a UK digital marketing agency, worked with a luxury home services supplier that was struggling with stagnating sales after a strong first quarter. The client was focused on low cost per lead, which made it difficult to see which campaigns were actually driving valuable business. To better prove marketing value, Atomic Marketing used WhatConverts lead tracking and attribution reporting.

With WhatConverts, Atomic Marketing qualified and valued leads to identify the campaign producing the highest earnings: a showroom tour promotion that had been paused because of its higher CPL. By revisiting that campaign, they proved it delivered a 70% close rate, more than a 20% increase in lead-to-quotable rate, and 2,567% ROAS. The data helped retain the client and gave Atomic Marketing a clear case for investing more budget in the highest-value leads.

Atomic Marketing