Case Study: BOLT DMS achieves £205,000 in booked work with WhatConverts

Agency Strikes Gold with £205,000 Win by Mining Niche Keywords

BOLT DMS, a PPC agency working with roofing client Stace Roofing, needed a better way to separate low-value repair enquiries and spam sales calls from higher-value opportunities. Using WhatConverts, the team could analyze lead source, quality, and value more accurately than with standard Google Ads metrics alone.

With WhatConverts, BOLT DMS used call recordings, transcripts, and lead details to uncover niche, high-intent keywords such as “metal roofing,” “zinc roofing,” and “fiberglass roof installation,” then shifted budget toward those terms. This led to record-breaking performance, including £205,000 in booked work over 90 days and 94 high-value leads in 31 days, while improving ROI by moving spend away from low-performing campaigns.

BOLT DMS