Case Study: 301Consulting achieves 220% more ICP leads with WhatConverts

Agency Segments Leads by Type, Grows Volume 220%

301Consulting, a Minneapolis SEO agency, needed a better way to track and evaluate lead quality for an executive search client. Their existing tools made it difficult to see which channels were driving ideal customer profile (ICP) leads versus lower-value job seeker inquiries, and they wanted a single solution to unify call, form, and attribution data while making ROI easier to prove. They turned to WhatConverts to help solve this challenge.

With WhatConverts, 301Consulting consolidated all lead data into one dashboard, segmented leads by type, and tied revenue back to the lead source, channel, and landing page. This gave the agency the insights needed to shift spend toward higher-value channels and build clearer client reporting. As a result, 301Consulting generated 220% more ICP leads in a single year, while also improving efficiency by replacing several tools in its stack with WhatConverts.

301Consulting