Case Study: UTDS Optimal Choice boosts call quality and conversion rates with WhatConverts

Agency Boosts Quality Calls & Conversion Rates by 30%

UTDS Optimal Choice, a marketing agency serving a plumbing home services client, needed a better way to prove where quality leads were coming from. Using **WhatConverts**, they were struggling with limited attribution data and couldn’t clearly connect calls to keywords, channels, or lead quality, making it difficult to optimize campaigns or justify ROI.

By implementing **WhatConverts**, UTDS Optimal Choice gained detailed call tracking, keyword attribution, and lead quality insights to shift from lead volume to lead value. The result was a **30% increase in valid/quotable calls**, a **call conversion rate improvement from 30% to 60%**, and stronger client trust and retention through clearer reporting and hard data.

UTDS Optimal Choice