Case Study: Constellation Marketing achieves 9X ROI and 150% budget growth with WhatConverts

9X ROI Secures Client Retention for Law Firm Marketing Agency

Constellation Marketing, an Atlanta-based agency serving law firms, needed a better way to prove the value of its SEO and paid media work after a client’s consulting group incorrectly credited a chatbot for the firm’s growth. With churn threatening the account, the agency turned to WhatConverts to strengthen attribution and show how its marketing efforts were actually driving leads and revenue.

Using WhatConverts, Constellation Marketing connected leads to specific channels and campaigns, then matched that data with CRM sales outcomes to prove closed-loop attribution. The result was more than $500,000 in earned revenue attributed to the agency, 70% of total revenue in that period, a 9X ROI, and a 150% budget increase from the client.

Constellation Marketing