Case Study: Lawnline Marketing achieves 92% fewer unqualified leads with WhatConverts

92% Fewer Unqualified Leads in Under 5 Minutes

Lawnline Marketing, a home services agency, used WhatConverts to help manage rapid growth and improve lead quality for a large lawn care client. As lead volume surged across channels like Google Ads and local service ads, the team needed a faster way to identify which sources were producing qualified leads, what was causing spam, and how to better allocate ad spend.

Using WhatConverts, Lawnline Marketing filtered thousands of leads, added custom fields, and reviewed call data to quickly pinpoint why certain leads were unqualified. With this approach, WhatConverts helped them diagnose the issue in under 5 minutes and fix improper service categorization in local service ads, resulting in 92% fewer non-offered service leads and a major improvement in lead-to-MQL performance.

Lawnline Marketing