Case Study: Make The Turn builds client trust and boosts lead quality with WhatConverts

67% Lead-to-MQL Rate Builds Client Trust Through Data Transparency

Make The Turn, a Midwest marketing agency, needed a better way to prove the value of its Google Ads work for a custom sporting goods supplier. The client was skeptical of the leads being generated and wanted clearer answers about who the leads were, whether they became sales, and what each purchase was worth. Make The Turn used WhatConverts to bring more transparency to lead quality and revenue attribution.

With WhatConverts, Make The Turn could track individual lead details, connect online leads to in-person customers, and tie sales data to each conversion through a white-labeled dashboard. This helped them show real revenue from PPC campaigns, optimize for higher-quality leads, and achieve a 67% lead-to-MQL conversion rate in just a few months. The improved reporting also helped the sales team close more effectively in under 90 days, while building trust and reducing churn.

Make The Turn