Case Study: 5 Fold Marketing Achieves $18K in LSA Refunds with WhatConverts

5 Fold Marketing - Customer Case Study

5 Fold Marketing, an Arizona-based agency serving home services clients, needed a faster way to identify unqualified Local Services Ads (LSA) phone leads and maximize refund opportunities for one of its largest HVAC customers. Using WhatConverts for lead tracking, the team was spending too much time manually reviewing hundreds of calls each month to determine which leads were worth disputing.

With WhatConverts’ Lead Scoring and Lead Intelligence, 5 Fold Marketing automated lead qualification by assigning scores based on factors like call duration, keywords, service-area fit, and page visits. This cut manual call reviews by 90% and helped the agency secure $18,000 in Google LSA refunds in 2023 for a single account, while also surfacing sales and customer service insights that improved client reporting and accountability.

5 Fold Marketing