Case Study: Bake More Pies achieves 42.73% more new patients with WhatConverts

42% More Patients with Value-Driven PPC Strategy

Bake More Pies partnered with WhatConverts to help a Florida ophthalmology clinic improve lead quality and value optimization. As leadership began scrutinizing expenses and marketing ROI, the agency needed a way to shift PPC strategy away from volume and toward higher-value patient acquisition while also giving the client more useful operational insights.

Using WhatConverts, Bake More Pies assigned revenue values to different patient types, tracked campaign performance by revenue, patient type, and location, and used the data to guide smarter PPC decisions. The result was a 42.73% year-over-year increase in new patients, a 5% boost in conversion rate, and clearer visibility into demand and capacity—showing the impact of WhatConverts on both marketing and business operations.

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