Case Study: Maatwerk Online saves 100 hours a month with Whatagraph

A Whatagraph Case Study

Preview of the Maatwerk Online Case Study

Maatwerk Online saves 100 hours a month with Whatagraph

Maatwerk Online, a full-service digital agency based in the Netherlands, faced significant challenges with its previous client reporting setup. Using a combination of Supermetrics and Looker Studio, the agency dealt with slow dashboards, broken data connections, and reports that were bloated with irrelevant metrics. This inefficient process was a major burden on their team of marketing specialists.

By switching to Whatagraph, the agency implemented a streamlined reporting solution featuring fully branded, reusable templates and AI-powered tools like the Widget Creator and AI Chat. This new system saved Maatwerk Online over 100 hours per month on reporting and eliminated their annual Supermetrics cost, saving €3,000–€4,000. The time savings allowed the team to focus on more strategic growth initiatives for both the agency and its clients.


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