Case Study: Swash Labs reduces reporting time from 40 to 4 hours with Whatagraph

How Swash Labs Reduced the Monthly Time Spent on Reports from 40 to 4 Hours

Swash Labs, a digital marketing agency in Denton, Texas, was spending about 40 hours each month maintaining and updating reports across multiple marketing channels. Their manual process involved pulling data from different sources, cleaning messy data, and rebuilding reports, which made analytics time-consuming and inefficient. Whatagraph provided a way to simplify their cross-channel reporting with direct source connections and easier report management.

Using Whatagraph’s connected data sources, customizable report builder, and reusable templates, Swash Labs reduced the time needed to build each new report to under 1 hour and cut monthly reporting maintenance from 40 hours to about 4 hours. Whatagraph also helped the team analyze data faster, improve onboarding, and create more visual, client-friendly reports that showcased campaign performance more effectively.

Swash Labs

Stephanie Delk

Director of Media & Planning