what3words
218 Case Studies
A what3words Case Study
TripGo is an award‑winning multi‑modal transit planner that combines public and private transport options into a single trip across hundreds of cities worldwide. The company faced a common problem: street addresses are often missing or imprecise, so users would arrive near their destination but still have to phone, walk around, or guess the exact pickup or meeting spot, causing delays and frustration.
TripGo solved this by integrating what3words, the system that gives every 3m×3m location a unique three‑word address, so users and drivers can navigate to an exact point (for example, ///hurt.sock.piano). The integration improved on‑time arrivals and user experience, works globally without extra downloads, and adds value to TripGo’s white‑label transit partners by combining real‑time transit data with precise location accuracy.