Case Study: Lonely Planet achieves easier navigation for travellers in Mongolia with what3words

Travel like a local with Lonely Planet and what3words

Lonely Planet partnered with what3words to help travellers navigate Mongolia, where formal addresses are scarce, place names are hard to pronounce and locals typically give directions using unfamiliar landmarks. These challenges make it difficult for visitors to find sights, accommodations and restaurants across the country’s vast, remote landscapes.

Lonely Planet added 3‑word addresses to its Mongolia guide so readers can pinpoint exact locations — for example ///puns.operating.slap for a market entrance and ///offers.recalibrate.overshoes for a national park access point. The change makes it easy for travellers to find listings and entrances, improving on-the-ground navigation and the overall travel experience.

Lonely Planet

Tom Hall

Editorial Director