Case Study: The Adventurists achieves precise, reliable live tracking of Mongol Rally teams with what3words

The Adventurists - Customer Case Study

what3words partnered with The Adventurists for the Mongol Rally, a 10,000-mile, unsupported road trip to Ulaanbaatar. Organisers and followers had struggled with ambiguous or duplicate place names that put cars in the wrong locations on tracking maps, while large parts of the route have limited or no mobile coverage.

By adopting what3words, teams and race HQ can share precise 3-word locations via the app—even offline—so the live tracking map shows each team’s exact route and highlights must-see stops with 3-word addresses. The solution also lets teams like Plug In Adventure log EV charging points en route, delivering more accurate tracking, clearer communication, and reliable navigation across remote terrain.

The Adventurists