Case Study: Smartlane achieves next-level route optimisation and delivery efficiency with what3words

A what3words Case Study

Preview of the Smartlane Case Study

Taking route optimisation to the next level with what3words and Smartlane

Smartlane, a provider of route planning and delivery management software, faced a common logistics challenge: inaccurate addresses that undermined route optimisation and wasted time and resources. Improving address precision was key to maintaining efficient delivery operations for their customers.

By integrating what3words’ 3‑word addressing into Smartlane’s routing intelligence, the company boosted location accuracy and reduced time spent searching for delivery points. The combined solution helped customers use resources more efficiently and avoid the cost and delay of locating imprecise addresses.


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