Case Study: Marinas.com achieves easier, more accurate marina navigation with what3words

Smooth sailing to marinas with Marinas.com and what3words

Marinas.com, which hosts the world’s largest database of marine locations and high‑resolution aerial navigation imagery, faced a usability challenge: precise GPS coordinates are accurate but hard to communicate and error‑prone when typed or read over radio. Even a single mistyped digit can send boaters off course, making routine tasks like finding a mooring or a favored anchorage unnecessarily difficult.

To solve this, Marinas.com integrated what3words so every marina and point of interest displays a simple three‑word address and can be searched by entering that address. The three‑word system keeps GPS accuracy while being human‑friendly and error‑resistant, making it easier for users to share and find locations — improving navigation clarity and overall boating experience.

Marinas.com

John Nagro

Chief Technology Officer