what3words
218 Case Studies
A what3words Case Study
The Ascott Limited, the world’s largest serviced residence group, faced a common urban challenge at its Citadines Salcedo Makati property in Manila: guests arriving from the airport often struggled with confusing transport links and unclear addressing, leading to delays and stressful journeys before their stay even began.
To fix this, Citadines Salcedo Makati adopted what3words, which gives every 3m x 3m square a unique three-word address, and now includes these precise location tags for apartments and airport transfers in confirmation emails. The result is simple, memorable directions that reduce navigation errors and delays, helping guests arrive smoothly and begin their stay relaxed.