Case Study: Starboard Hotels achieves exact entrance directions and improved guest arrivals with what3words

Pointing guests to their hotel entrance with what3words and Starboard Hotels

Starboard Hotels, an award‑winning owner and operator of franchised hotels across major brands like Holiday Inn Express, Days Inn and ibis, faced a common guest pain point: map pins drop in the centre of hotel buildings, leaving visitors to guess where the actual entrance is. For large properties this often meant guests circling the block or hauling luggage along the street to find the front door.

To fix this, Starboard began publishing a what3words 3‑word address for every hotel on its website, so guests can enter it in the free what3words app and be guided precisely to the hotel entrance. The change eliminates confusion on arrival, reduces time spent searching for the door, and gives guests a smoother, more positive first impression.

Starboard Hotels