Case Study: BanJoo Superstore achieves reliable, first-time home deliveries in Liberia with what3words

On-demand home deliveries in Liberia with what3words and Banjoo Superstore

BanJoo Superstore is a Liberian e-commerce retailer selling groceries and home and office supplies to local customers and people abroad buying for family in Liberia. Because Liberia has no formal addressing system and no home mail deliveries, directing drivers to customers’ homes was difficult and time-consuming, creating a major challenge for one of the country’s few companies offering home delivery.

BanJoo integrated what3words into checkout so customers enter a three‑word address (e.g., ///laser.surging.likes, Monrovia), allowing drivers to navigate to the exact 3 m × 3 m square of the customer’s front door. The result is reliable, first‑time deliveries with fewer lost-driver phone calls, improving delivery speed and customer satisfaction.

Banjoo Superstore