what3words
218 Case Studies
A what3words Case Study
GoPato, a Costa Rican on‑demand courier, faced the common delivery challenge of poor street addressing in the developing world, where about 75% of locations lack reliable addresses and drivers frequently waste time phoning customers for directions. This made fast, dependable last‑mile delivery difficult and hurt customer trust.
GoPato integrated what3words into their Facebook app so customers can enter precise 3‑word addresses (accurate to 3m x 3m), enabling drivers to find exact pickup and drop‑off points—even in parks, on beaches, or offline in low‑connectivity areas. The result: faster, more reliable deliveries, fewer misdirections and calls, improved operational efficiency, and a better customer experience.