Case Study: Beeline achieves precise, address-free city navigation for cyclists with what3words

Navigating the city by bike with what3words and Beeline

Beeline, a UK company that makes a handlebar-mounted smart compass for city cyclists, faced the common problem that smartphone navigation often routes riders down busy main roads, offers a single repetitive route, and requires unsafe phone handling or risky mounts. Cyclists also struggled to navigate to places without street addresses (parks, pop-up events) or to specific entrances of large venues.

By integrating what3words into its app, Beeline lets users enter any 3 m x 3 m square as a destination, guiding riders with direction and distance to precisely where they want to go and enabling easy sharing of exact spots. The result: more confident, flexible urban cycling—safer routing, finer destination precision (e.g., specific stadium entrances), and an expanded range of places cyclists can reliably reach.

Beeline

Tom Putnam

Founder and CEO