Case Study: Goodwood Festival of Speed enhances visitor navigation with what3words

Navigate Goodwood Festival of Speed with what3words

Goodwood Festival of Speed faced the challenge of helping visitors navigate its huge 11,500-acre event site and find key attractions, parking areas, and meeting points. To solve this, it partnered with what3words and used 3 word addresses to pinpoint the festival’s 10 most important locations.

what3words implemented 3 word address signs across the site, with locations such as car parks and the hillclimb start line clearly marked for easy navigation. The result was a simpler, more accurate way for guests to meet friends and family and explore the event, helping them make the most of their visit.

Goodwood Festival of Speed