what3words
218 Case Studies
A what3words Case Study
Smart Routes, a route-optimisation software developed in Cork, Ireland, helps businesses plan, track and fulfil deliveries more efficiently. It faced a major challenge in the Republic of Ireland where there are no postcodes and over 40% of street addresses aren’t unique, forcing drivers to spend time finding the right door and undermining itinerary optimisation—an issue made more urgent by a 32% rise in e-commerce transactions in 2017.
Smart Routes integrated what3words so customers can enter precise three-word addresses that are converted to GPS coordinates for route-optimised navigation. The result: faster, more reliable deliveries, reduced time and fuel costs for businesses, and a better customer experience.